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With Liberty Media completing its acquisition of Formula 1, a new management lineup has been announced including Ross Brawn.
The new lineup sees Brawn Brawn return to the sport since leaving the Mercedes team in 2013. Brawn’s new role is managing director for motorsports joining the newly appointed chief executive officer of F1, Chase Carey, and Sean Bratches who has been named as managing director of commercial operations.
Brawn brings with him a wealth of experience that contributed to over 20 FIA Formula 1 World Championships, “It’s fantastic to be returning to the world of Formula 1,” said Brawn. “I’ve enjoyed consulting with Liberty Media these last few months and I’m looking forward to working with Chase, Sean and the rest of the Formula 1 Team to help the evolution of the sport. We have an almost unprecedented opportunity to work together with the teams and promoters for a better F1 for them and, most importantly, for the fans.”
Bratches will oversee the commercial aspects of Formula 1, drawing on his 27 years of experience in sales and marketing expertise most recently as ESPN’s executive vice president of sales and marketing. “I’m very excited to be joining Formula 1 and contribute to the continued growth of this extraordinary global brand and sport,” Bracthes explained. “Formula 1 is one of the few truly global tier one sports, and I am encouraged by the manifold opportunities to materially grow the business, work closely with current and future sponsors, race circuits, television rights holders as well as create next generation digital and on-site race experiences to best serve the Formula 1 fans.”
