FREE NEWSLETTER

Sahara Force India signs major partnership

15 March 2017

Sahara Force India has signed one of its biggest sponsorship deals in its ten-year history with water brand, BWT, which will see its 2017 Grand Prix car sport a new pink livery.

The team’s VJM10 car will race in pink, magenta and silver to mark the beginning of a long-term sponsorship deal with the Austrian water brand.

Dr Vijay Mallya, Team Principal and Managing Director of Sahara Force India said: “The arrival of BWT in Formula One is huge news and represents one of the most significant partnerships in our ten year history.”

The new colours will make their debut at the season-opening Australian Grand Prix in Melbourne. BWT’s presence will also be reinforced with BWT pink helmets of driver Sergio Perez and Esteban Ocon to complement the BWT pink car.

Mallaya commented: “For 2017 our cars will sport a vibrant new colour scheme with a smart matte finish. Changing the colour of our cars is an indication of the strength of this new partnership and a real statement of intent from BWT as they begin their relationship with the sport of Formula One.”

The partnership represents BWT’s first involvement in Formula One as part of its global brand strategy to increase awareness around the world.

 

Partners

Base Performance bps_logo_full_on_light_cmyk
CRP Group
ATL-UK-LOGO-FL-CL-01(1)
FERODO Racing Black background jpeg
DTAfast logo

Latest issue

FREE Newsletter

Stay up to date and a chance to win 1 Years Subscription*

  • This field is for validation purposes and should be left unchanged.

Latest Tweets

Stay up to date with our social world

RACE TECH magazine @RaceTechmag
20 Sep
DTM drivers applaud performance-weights abolition https://t.co/aITv2BZDBH
RACE TECH magazine @RaceTechmag
20 Sep
Don't miss RACE TECH's Half Price Subscription sale! Now on for a limited time only. https://t.co/xtVw6t4RUU https://t.co/V5neo6REZC
RACE TECH magazine @RaceTechmag
19 Sep
Roborace has released a video featuring an interview of Lucas Di Grassi, its new CEO https://t.co/vCbIw3fiHw
RACE TECH magazine @RaceTechmag
16 Sep
F1 power unit musical chairs https://t.co/liPBr3tCmn
RACE TECH magazine @RaceTechmag
8 Sep
Learn & Compete A Primer for Formula SAE, Formula Student and Formula Hybrid teams now available via @AmazonUK https://t.co/9fN83xYkkt
RACE TECH magazine @RaceTechmag
7 Sep
Ariel announces all-electric ultra high-performance car https://t.co/tIEtJRLmBI
RACE TECH magazine @RaceTechmag
7 Sep
Arial announces all-electric ultra high-performance car https://t.co/evbJlKEclq
RACE TECH magazine @RaceTechmag
7 Sep
The Hipercar project revealed @lcv_event based around a low ultra volume ultra high performance sports car, zero em… https://t.co/8YajtMFYr6