FREE NEWSLETTER

Sahara Force India signs major partnership

15 March 2017

Sahara Force India has signed one of its biggest sponsorship deals in its ten-year history with water brand, BWT, which will see its 2017 Grand Prix car sport a new pink livery.

The team’s VJM10 car will race in pink, magenta and silver to mark the beginning of a long-term sponsorship deal with the Austrian water brand.

Dr Vijay Mallya, Team Principal and Managing Director of Sahara Force India said: “The arrival of BWT in Formula One is huge news and represents one of the most significant partnerships in our ten year history.”

The new colours will make their debut at the season-opening Australian Grand Prix in Melbourne. BWT’s presence will also be reinforced with BWT pink helmets of driver Sergio Perez and Esteban Ocon to complement the BWT pink car.

Mallaya commented: “For 2017 our cars will sport a vibrant new colour scheme with a smart matte finish. Changing the colour of our cars is an indication of the strength of this new partnership and a real statement of intent from BWT as they begin their relationship with the sport of Formula One.”

The partnership represents BWT’s first involvement in Formula One as part of its global brand strategy to increase awareness around the world.

 

Partners

Latest issue

FREE Newsletter

Stay up to date and a chance to win 1 Years Subscription*

  • This field is for validation purposes and should be left unchanged.

Latest Tweets

Stay up to date with our social world

RACE TECH magazine @RaceTechmag
22 Jun
Race-ready Tesla P100DL unveiled in Barcelona https://t.co/dL23IX40mW
RACE TECH magazine @RaceTechmag
20 Jun
VW I.D. R electric racing car sets fastest time in Pikes Peak qualifying https://t.co/gPzRcxOsqL
RACE TECH magazine @RaceTechmag
20 Jun
Integral e-Drive the electric drives division of @integralpowert, is the #technology partner of @volkswagenms fully… https://t.co/E9iii8vkk0
RACE TECH magazine @RaceTechmag
19 Jun
Red Bull confirms engine switch for 2019 https://t.co/VcYR2WRn6e
RACE TECH magazine @RaceTechmag
17 Jun
Congratulations also to @gibsontech1 for such a great effort in LMP1 and of course LMP2
RACE TECH magazine @RaceTechmag
17 Jun
Congratulations @Toyota_Hybrid.What a result & well deserved. The fruit of putting in so much work behind the scenes
RACE TECH magazine @RaceTechmag
16 Jun
RACE TECH magazine @RaceTechmag
15 Jun