FREE NEWSLETTER

Mercedes-Benz to leave DTM for Formula E

25 July 2017

Mercedes-Benz has announced that it will leave the DTM championship at the end of 2018 in order to join Formula E in the 2019/20 season.

This repositioning of its motorsport activities will see Mercedes competing in both Formula 1, the pinnacle of motorsport, and in Formula E, which embodies the transformation underway in the automotive industry.

“Our years in the DTM will always be held high as a major chapter in the motorsport history of Mercedes,” commented Toto Wolff, the head of Mercedes-Benz Motorsport. “I want to thank every team member whose fantastic work has helped to make Mercedes-Benz the most successful DTM manufacturer during that time. Although leaving is tough for all of us, we will be doing everything during this season and next to make sure we win as many DTM titles as possible before we go. We owe that to our fans and to ourselves.”

Electric mobility is already of strategic importance to the company today, and this will only increase in the future. Formula E offers a perfect platform on which to demonstrate the competitiveness of our technology brand, EQ, in a racing environment, in the area of battery electric powertrains.

“Mercedes-Benz will market future battery powered electric vehicles using the EQ label,” explained Dr Jens Thiemer the vice president of marketing at Mercedes-Benz. “Formula E is a significant step in order to demonstrate the performance of our attractive battery powered electric vehicles, as well as giving an emotional spin to our EQ technology brand through motorsport and marketing.”

Toto Wolff views Formula E as a brand new form of racing that reflects a rapidly changing automotive landscape.

“In motorsport like in every other area, we want to be the benchmark in the premium segment and to explore innovative new projects. The combination of Formula 1 and Formula E delivers that. Formula E is like an exciting start-up venture: it offers a brand new format, combining racing with a strong event character, in order to promote current and future technologies. Electrification is happening in the road car world and Formula E offers manufacturers an interesting platform to bring this technology to a new audience – and to do so with a completely new kind of racing, different to any other series. I am pleased that we were able to extend our entry option for one year to the 2019/20 season. This gives us time to properly understand the series and to prepare for our entry in the right way.”

Partners

Latest issue

FREE Newsletter

Stay up to date and a chance to win 1 Years Subscription*

  • This field is for validation purposes and should be left unchanged.

Latest Tweets

Stay up to date with our social world

RACE TECH magazine @RaceTechmag
18 Oct
UK Sports Prototype Cup to launch in 2019 https://t.co/vFazQKQ7xc
RACE TECH magazine @RaceTechmag
18 Oct
Welcome to The Revolution https://t.co/18aQ8YdXZY
RACE TECH magazine @RaceTechmag
17 Oct
We look forward to @rFactorPro showcasing their new Digital Circuit Maintenance contracts and their #Autonomoushttps://t.co/Jen3kHc5RV
RACE TECH magazine @RaceTechmag
17 Oct
World Endurance hypercar budgets slashed https://t.co/goYl1G9r4M
RACE TECH magazine @RaceTechmag
16 Oct
Ligier goes back to its roots with new model https://t.co/tdst8SaFE8
RACE TECH magazine @RaceTechmag
15 Oct
Bloodhound SSC project hits the buffers https://t.co/ApKBAWUmEb
RACE TECH magazine @RaceTechmag
12 Oct
Aston Martin to replace Mercedes in DTM https://t.co/WRIFbMx6yV
RACE TECH magazine @RaceTechmag
11 Oct
Great news that Matthias Dank, Global Business Segment Manager Racing for @AVL_List is contributing us as a Cabine… https://t.co/4Q1gXg1ThB