FREE NEWSLETTER

Sahara Force India signs major partnership

15 March 2017

Sahara Force India has signed one of its biggest sponsorship deals in its ten-year history with water brand, BWT, which will see its 2017 Grand Prix car sport a new pink livery.

The team’s VJM10 car will race in pink, magenta and silver to mark the beginning of a long-term sponsorship deal with the Austrian water brand.

Dr Vijay Mallya, Team Principal and Managing Director of Sahara Force India said: “The arrival of BWT in Formula One is huge news and represents one of the most significant partnerships in our ten year history.”

The new colours will make their debut at the season-opening Australian Grand Prix in Melbourne. BWT’s presence will also be reinforced with BWT pink helmets of driver Sergio Perez and Esteban Ocon to complement the BWT pink car.

Mallaya commented: “For 2017 our cars will sport a vibrant new colour scheme with a smart matte finish. Changing the colour of our cars is an indication of the strength of this new partnership and a real statement of intent from BWT as they begin their relationship with the sport of Formula One.”

The partnership represents BWT’s first involvement in Formula One as part of its global brand strategy to increase awareness around the world.

 

Partners

Latest issue

FREE Newsletter

Stay up to date and a chance to win 1 Years Subscription*

  • This field is for validation purposes and should be left unchanged.

Latest Tweets

Stay up to date with our social world

RACE TECH magazine @RaceTechmag
18 May
Porsche partners with Multimatic for new hybrid championships - https://t.co/VhBxa6aQDw https://t.co/ow0MnvkJAD
RACE TECH magazine @RaceTechmag
18 May
New @fia Standard improves on the most widely used seats in #Motorsport with the help of @D2HAdvTechhttps://t.co/h5ixixkxzM
RACE TECH magazine @RaceTechmag
18 May
Watch: McLaren Racing reveals one-off Monaco F1 livery - https://t.co/O83D3ESOqu https://t.co/UlpxhXcYqU
RACE TECH magazine @RaceTechmag
18 May
High-strength seat standard to revolutionize safety across motorsport - https://t.co/EFuJVkuEaH https://t.co/jblW6WsiZt
RACE TECH magazine @RaceTechmag
14 May
Battery development and integration the main challenges for ground-breaking @fia category @Saft_batteries Read abou… https://t.co/hU4E1ptCUD
RACE TECH magazine @RaceTechmag
14 May
June issue out now! Read it for FREE https://t.co/3U8QhMbkZR ✅ The architect of so much success in #FormulaOnehttps://t.co/zyhmTObxxk
RACE TECH magazine @RaceTechmag
13 May
NASCAR appoints AP Racing as sole brake supplier - https://t.co/fM0ezPeuwv https://t.co/qqBttS6ucZ
RACE TECH magazine @RaceTechmag
13 May
RACE TECH June Issue out now! - https://t.co/M2scZvmW6f https://t.co/QWwEdTO3Pd