MAGELEC Propulsion appointed to supply ETCR, the first electric multi-brand Touring Car racing category
WSC Group has chosen MAGELEC Propulsion to design, develop, manufacture and supply the inverter, motor, and gearbox (IMG) for the first electric multi-brand Touring Car racing category, ETCR that will start in 2020.
In the near future, the category aims to position itself as the leading motorsport platform for R&D of electric vehicle technologies to be applied to road cars. ETCR will seek to make motorsport relevant to a wider range of production vehicles and provide a marketing platform to demonstrate new and existing technologies and innovation. WSC plans to aim the series at motorsport lovers, enthusiasts of new technologies and their sustainable application.
In September 2019, Hyundai Motorsport unveiled the newest addition to its race car range and its first-ever electric race car: the Veloster N ETCR. Based on the road-going Veloster N model, the car is designed specifically for the new ETCR category set to debut in 2020.
MAGELEC Propulsion has been involved with Formula E since its inception and will leverage lessons learned from this motorsport category and the decades of manufacturing drivetrain products to deliver a reliable and powerful product. ETCR will be the first ever multi-brand Touring Car category for production cars powered by a common 100% electric powertrain.
“The team at MAGELEC Propulsion is delighted to be able to bring our products and electrification expertise to ETCR,” said Craig Daniel, CEO and founder of MAGELEC Propulsion. “With the experience and know-how brought together from electric motorsport and on/off highway vehicles, we’re excited to work with the team at WSC Group to continue the progress of electric motorsport and inspire mainstream electric vehicle adoption.”
“MAGELEC’s and Craig Daniel’s successful entrepreneurial background highlighted that we have the right partner to launch this pioneering category,” said WSC president Marcello Lotti. “The company’s capabilities speak for themselves. We are proud of this agreement that associates MAGELEC’s powertrain system with a new and ambitious brand like ETCR. We are delighted to work with someone who understands cost control, which is key to successfully growing new forms of motorsport. WSC Group is the owner of the TCR brand, arguably the most successful motorsport category in recent years that has completely reshaped Touring Car competition globally. It was a logical step for the company to leverage MAGELEC in the application of new powertrain technologies.”