FREE NEWSLETTER

Why SEMA is the place to be

1 November 2018

This is the time of year when exhibitions and shows land one after another for the motorsport industry.

Some are worth attending, others are just making up the numbers and cashing in what is presumed to be an industry with a bottomless pit of money. While the Performance Racing Industry show in Indianapolis is one of the most important shows on the calendar, closely followed by Autosport International, the one that is perhaps the big daddy of them all is the Specialty Aftermarket Manufacturers Association – SEMA – in Las Vegas.

Admittedly it’s not so much focused on motorsport, but there is nevertheless a huge motorsport content within its halls. Outside in the Ford Performance arena, you can see various performance Fords doing all sorts of crazy stunts including drifting.

As such, it attracts a good number of specialist motorsport companies that really see the benefit of attending. Looking through the exhibitors list is more of a who’s who of leading motorsport companies.

 

It’s also becoming a place where leading motorsport people attend. I have personally caught sight of Jost Capito and spoken to Bobby Rahal, and that was just within the first few minutes of coming to the show.

What’s On?

At first glance you might be put off. Looking at some extremely crazy vehicles, ones that are jacked up as if on steroids, others that hug the ground so tightly that if they went over a pebble, let alone a sleeping policeman, it would rip the underside. However, don’t be put off, there are serious products and technology on show if you know where to look.

There are two other benefits of this show. One is that it’s in Las Vegas, although some may turn their nose up at that, and the other is that you have very sunny weather and bright blue skies. Think I made the right choice coming here.

Partners

Latest issue

FREE Newsletter

Stay up to date and a chance to win 1 Years Subscription*

  • This field is for validation purposes and should be left unchanged.

Latest Tweets

Stay up to date with our social world

RACE TECH magazine @RaceTechmag
15 Oct
The November issue of RACE TECH out now. @BTCC #hybrid #Rally powerhouse M-Sport stunned rivals by winning the deal… https://t.co/O8AMBBXHO1
RACE TECH magazine @RaceTechmag
15 Oct
Don't miss the latest issue out now. Inside you'll find: #Porsche Misson R. All-electric GT racecar concept reveals… https://t.co/PMpIqGo0w7
RACE TECH magazine @RaceTechmag
7 Oct
Discover new business opportunities and collaborative partners at #MIACTS2021! ⏳Less than 1 week to go – registrat… https://t.co/QOnwfnPuzG
RACE TECH magazine @RaceTechmag
7 Oct
Red Bull and Honda create new motorsport partnership - https://t.co/rNXy4betCG https://t.co/4c2Kac7Ym5
RACE TECH magazine @RaceTechmag
6 Oct
Alpine commits four years to FIA WEC’s Hypercar category from 2024 - https://t.co/mg8vjkS1lt https://t.co/Z6Wba0f9LN
RACE TECH magazine @RaceTechmag
5 Oct
📣 Under 2 weeks until #MIACTS2021 – make sure you’ve registered your free place at this industry only B2B event! 🎫… https://t.co/bbLmgmR0vA
RACE TECH magazine @RaceTechmag
4 Oct
October issue FREE here for a limited time only https://t.co/Z6Mqv9jsS0 Powertrain Peril | #hydrogen | The wildest… https://t.co/9SPSuMjyAJ
RACE TECH magazine @RaceTechmag
1 Oct
The future of powertrain technologies in the spotlight in #motorsport Experts warn why we must avoid short-term thi… https://t.co/UGd34OOdqt