FREE NEWSLETTER

Why SEMA is the place to be

1 November 2018

This is the time of year when exhibitions and shows land one after another for the motorsport industry.

Some are worth attending, others are just making up the numbers and cashing in what is presumed to be an industry with a bottomless pit of money. While the Performance Racing Industry show in Indianapolis is one of the most important shows on the calendar, closely followed by Autosport International, the one that is perhaps the big daddy of them all is the Specialty Aftermarket Manufacturers Association – SEMA – in Las Vegas.

Admittedly it’s not so much focused on motorsport, but there is nevertheless a huge motorsport content within its halls. Outside in the Ford Performance arena, you can see various performance Fords doing all sorts of crazy stunts including drifting.

As such, it attracts a good number of specialist motorsport companies that really see the benefit of attending. Looking through the exhibitors list is more of a who’s who of leading motorsport companies.

 

It’s also becoming a place where leading motorsport people attend. I have personally caught sight of Jost Capito and spoken to Bobby Rahal, and that was just within the first few minutes of coming to the show.

What’s On?

At first glance you might be put off. Looking at some extremely crazy vehicles, ones that are jacked up as if on steroids, others that hug the ground so tightly that if they went over a pebble, let alone a sleeping policeman, it would rip the underside. However, don’t be put off, there are serious products and technology on show if you know where to look.

There are two other benefits of this show. One is that it’s in Las Vegas, although some may turn their nose up at that, and the other is that you have very sunny weather and bright blue skies. Think I made the right choice coming here.

Partners

Latest issue

FREE Newsletter

Stay up to date and a chance to win 1 Years Subscription*

  • This field is for validation purposes and should be left unchanged.

Latest Tweets

Stay up to date with our social world

RACE TECH magazine @RaceTechmag
18 Jan
Don't miss this issue of RACE TECH where we celebrate 50 years of @IMSA It's president, Scott Atherton @IMSAtherton… https://t.co/Zj4irauWAJ
RACE TECH magazine @RaceTechmag
15 Jan
Brabham names returns to Le Mans and endurance racing https://t.co/Abb3s8AGwr
RACE TECH magazine @RaceTechmag
15 Jan
NTT becomes IndyCar Series title partner https://t.co/Sv6q35NZkx
RACE TECH magazine @RaceTechmag
15 Jan
Ferrari to run 2019 car ahead of first tests https://t.co/PyF8sBBF8D
RACE TECH magazine @RaceTechmag
10 Jan
And we’re off... come and visit us on stand 3770 for the latest issue and our excellent offers at #ASI2019 https://t.co/dpS2s3sIrT
RACE TECH magazine @RaceTechmag
7 Jan
Porsche enjoyed ‘perfect’ test at Daytona https://t.co/zZQ16SDlyB
RACE TECH magazine @RaceTechmag
7 Jan
Watch: Porsche Motorsport prepares for Rolex 24 at Daytona https://t.co/xlwd6ProWn
RACE TECH magazine @RaceTechmag
19 Dec
BorgWarner to continue as official IndyCar supplier through 2020 https://t.co/W8c4Xrx7W5