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LinkedInINEOS becomes principal partner to Mercedes-AMG Petronas Formula One team
INEOS, a leading manufacturer of petrochemicals, specialty chemicals and oil products with its headquarters in London, has extended its existing performance partnership to become Principal Partner to the Mercedes-AMG Petronas F1 Team as INEOS increases its position in sport.
The principal partnership is an extension to the performance partnership which was signed at the end of 2019 between INEOS and Mercedes-Benz Applied Science (MBAS). It complements the wider INEOS sporting family which includes the INEOS 1:59 Challenge with Eliud Kipchoge breaking the two-hour marathon barrier, INEOS TEAM UK, Britain’s challenger for the 36th America’s Cup and Team INEOS, the world’s most successful cycling team. Ligue 1 football club OGC Nice and Swiss Challenge League side FC Lausanne-Sport are also part of the portfolio, alongside charitable participation initiatives, The Daily Mile, INEOS GO Run For Fun and the 1851 Trust.
“It’s a proud moment for INEOS to become Principal Partner to the world’s best Formula One team – and by extension to one of the world’s most prestigious brands, Mercedes-Benz,” said Sir Jim Ratcliffe, founder and chairman of INEOS. “The Mercedes team is a leader in global sport and have consistently shown that they are at the forefront of technological innovation and human performance. Their grit and determination to redefine what is possible makes them a natural fit for INEOS.”
“It is a very proud moment for us to welcome INEOS to Mercedes in their new capacity as Principal Partner,” said Toto Wolff, team principal and CEO of Mercedes-AMG Petronas. “Both companies share a restless desire to improve every day and a strong commitment to achieving the very best results. Our partnership will be defined by tackling great challenges together – on the race track, on water and on the stages of the Grand Tours – and we will be aiming to raise the bar in each of them.
“Furthermore, this new partnership is an important cornerstone of our future plans in Formula One. It once again serves to demonstrate the attraction of the sport for ambitious, global brands with a long-term vision for success.”
