FREE NEWSLETTER

NTT becomes IndyCar Series title partner

15 January 2019

Announced during the North American International Auto Show in Detroit, Japanese NTT, the global information technology and communications leader, has signed a multiyear agreement to become the IndyCar Series title partner. It replaces Verizon that announced that it would not be renewing its contract after the 2018 season. In addition, it becomes the official technology partner of IndyCar, the IndyCar Series, Indianapolis Motor Speedway, the Indianapolis 500 and NASCAR’s Brickyard 400.

IndyCar will partner with NTT to deliver digital innovations that enhance the fan experience. These innovations include the evolution of IndyCar’s mobile application and adoption of NTT’s proprietary Smart Platform to support the sport and its venues in delivering better insights into the racing series. Part of IndyCar’s agreement with NTT will be remaking the series’ mobile app.

“NTT is proud to be associated with IndyCar and accelerate the future of smart racing,” said Jun Sawada, president and CEO of NTT. “Technological innovations have the potential to change the sport and fan experience drastically. “NTT, along with our partners, aims to bring the Smart World to life as we have done for Smart City, Smart Entertainment, Smart Mobility and Smart Manufacturing. Based on our lengthy and successful experience, including work in mobile applications, analytics and user experience, we will help IndyCar create the next generation of fans globally who aspire to enjoy racing through a more digital experience.”

“Having a strong technology partner is critically important to IndyCar’s continued growth, so we are thrilled to welcome NTT as our new title sponsor,” said Mark Miles, president and CEO of Hulman & Company, which owns IndyCar and the Indianapolis Motor Speedway. “IndyCar’s rise in popularity is a testament to the fact that we’ve made the sport as accessible as possible to our fans and we plan to continue in that mission. We have a history with NTT through NTT DATA’s involvement in the sport with Chip Ganassi Racing. We know this partnership will help us attract the next generation of fans to what remains the most competitive racing program on the planet.”

NTT is also extremely interested in IndyCar having a presence outside of the United States, Miles said. “That opportunity, our strategy of having a couple international races that are impactful is attractive to NTT,” he said. “They do business in a huge number of countries. They recognise us as a global brand.”

The 2019 NTT IndyCar Series season consists of 17 races, starting with the Firestone Grand Prix of St Petersburg on 10 March, including the 103rd Indianapolis 500 on 26 May and concluding with the Indycar Grand Prix of Monterey on 22 September.

Partners

Latest issue

FREE Newsletter

Stay up to date and a chance to win 1 Years Subscription*

  • This field is for validation purposes and should be left unchanged.

Latest Tweets

Stay up to date with our social world

RACE TECH magazine @RaceTechmag
19 Jul
RACE TECH magazine @RaceTechmag
19 Jul
Some of the most comprehensive #Motorsport #Engineering books in the business on sale on our stand @FormulaStudenthttps://t.co/O2gGA1MJX3
RACE TECH magazine @RaceTechmag
19 Jul
Are you a student at @FormulaStudent today? Then visit our stand (near the entrance to the Pitstop Cafe, near GKN)… https://t.co/0w3TDm4Wst
RACE TECH magazine @RaceTechmag
19 Jul
F1 Australian Grand Prix to be held in Melbourne until 2025 https://t.co/mc8RiF5dKP
RACE TECH magazine @RaceTechmag
18 Jul
Come to our stand @FormulaStudent (beside the entrance to the Pitstop Cafe near GKN) to pick up books like this on… https://t.co/2L4Afr0uNJ
RACE TECH magazine @RaceTechmag
18 Jul
Special #fs2019 discount for those @FormulaStudent this weekend. Get the world's number 1 technical motorsport titl… https://t.co/GauhWn37Rj
RACE TECH magazine @RaceTechmag
18 Jul
Are you a student at @FormulaStudent today? Then visit our stand for the chance to WIN 2 exclusive tickets to the W… https://t.co/76Ff6bDbw9
RACE TECH magazine @RaceTechmag
18 Jul
FIA and F1 unveils vision for new regulations https://t.co/bGHxDPkeyK