FREE NEWSLETTER

NTT becomes IndyCar Series title partner

15 January 2019

Announced during the North American International Auto Show in Detroit, Japanese NTT, the global information technology and communications leader, has signed a multiyear agreement to become the IndyCar Series title partner. It replaces Verizon that announced that it would not be renewing its contract after the 2018 season. In addition, it becomes the official technology partner of IndyCar, the IndyCar Series, Indianapolis Motor Speedway, the Indianapolis 500 and NASCAR’s Brickyard 400.

IndyCar will partner with NTT to deliver digital innovations that enhance the fan experience. These innovations include the evolution of IndyCar’s mobile application and adoption of NTT’s proprietary Smart Platform to support the sport and its venues in delivering better insights into the racing series. Part of IndyCar’s agreement with NTT will be remaking the series’ mobile app.

“NTT is proud to be associated with IndyCar and accelerate the future of smart racing,” said Jun Sawada, president and CEO of NTT. “Technological innovations have the potential to change the sport and fan experience drastically. “NTT, along with our partners, aims to bring the Smart World to life as we have done for Smart City, Smart Entertainment, Smart Mobility and Smart Manufacturing. Based on our lengthy and successful experience, including work in mobile applications, analytics and user experience, we will help IndyCar create the next generation of fans globally who aspire to enjoy racing through a more digital experience.”

“Having a strong technology partner is critically important to IndyCar’s continued growth, so we are thrilled to welcome NTT as our new title sponsor,” said Mark Miles, president and CEO of Hulman & Company, which owns IndyCar and the Indianapolis Motor Speedway. “IndyCar’s rise in popularity is a testament to the fact that we’ve made the sport as accessible as possible to our fans and we plan to continue in that mission. We have a history with NTT through NTT DATA’s involvement in the sport with Chip Ganassi Racing. We know this partnership will help us attract the next generation of fans to what remains the most competitive racing program on the planet.”

NTT is also extremely interested in IndyCar having a presence outside of the United States, Miles said. “That opportunity, our strategy of having a couple international races that are impactful is attractive to NTT,” he said. “They do business in a huge number of countries. They recognise us as a global brand.”

The 2019 NTT IndyCar Series season consists of 17 races, starting with the Firestone Grand Prix of St Petersburg on 10 March, including the 103rd Indianapolis 500 on 26 May and concluding with the Indycar Grand Prix of Monterey on 22 September.

Partners

Latest issue

FREE Newsletter

Stay up to date and a chance to win 1 Years Subscription*

  • This field is for validation purposes and should be left unchanged.

Latest Tweets

Stay up to date with our social world

RACE TECH magazine @RaceTechmag
30 Jan
RACE TECH magazine @RaceTechmag
30 Jan
Chevrolet’s first GT3 car, the new Corvette Z06 GT3.R, has made its public debut at Daytona International Speedway… https://t.co/gM3dTwKcYa
RACE TECH magazine @RaceTechmag
27 Jan
WMS TECH AWARD WINNERS REVEALED: The technical feats of the innovators @ReactionEngines @audisport Mcmurtry… https://t.co/bFElzJSr4R
RACE TECH magazine @RaceTechmag
23 Jan
THE FIRST CUSTOMER HYDROGEN ICE: @ChrisPickering talks to the key figures behind a revolutionary new engine that co… https://t.co/7yN2ppw1Kw
RACE TECH magazine @RaceTechmag
17 Jan
Mark Skewis offers a glimpse behind the scenes at last month’s Race Tech World Motorsport Symposium #sustainabilityhttps://t.co/QLyr399bTL
RACE TECH magazine @RaceTechmag
12 Jan
If you’re at @Autosport_Show today and tomorrow come and see us at stand no E562 for special show offers, with big… https://t.co/skb3dwBasa
RACE TECH magazine @RaceTechmag
8 Dec
If you’re at #prishow this week then stop by our booth 529 for lots of special show offers! #Motorsporthttps://t.co/RWUjRj2MGm
RACE TECH magazine @RaceTechmag
1 Dec
World Motorsport Symposium Awards shortlist announced @McLarenApplied @BcompLtd @TGR_NZ @audisport @redbullracinghttps://t.co/elDVZKK4jj